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How to use pop culture in your marketing
Marketing, Content Shawna Ohm Marketing, Content Shawna Ohm

How to use pop culture in your marketing

Pop culture marketing is a great way to get noticed. Joining a conversation that’s already happening can help you amplify your voice and get noticed. But it isn’t a fool-proof strategy. Bad pop culture marketing is one of the worst, most cringey forms of marketing. Avoid it at all costs. Here’s how to strike the right balance.

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How to explain SVB’s collapse to clients
Content Shawna Ohm Content Shawna Ohm

How to explain SVB’s collapse to clients

By now, the world knows about Silicon Valley Bank (SVB). And headlines like "Second biggest bank collapse in U.S. history" are bound to scare your clients. Especially given the confusion around FDIC insurance, uninsured deposits, who's at risk, and why. Here’s an email template to help you explain the situation to your clients.

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How to support grieving clients
Content Shawna Ohm Content Shawna Ohm

How to support grieving clients

Grief can leave clients disoriented and facing major financial decisions at one of the hardest times in their lives. This blog offers compassionate guidance for advisors on how to talk about loss, provide practical support, and use thoughtful resources to help clients navigate the emotional and logistical challenges of grief with dignity and care.

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No one likes vegetables. Or facts.
Content Shawna Ohm Content Shawna Ohm

No one likes vegetables. Or facts.

Most audiences tune out content that feels like a lecture — the digital equivalent of “eat your vegetables.” But for marketers and advisors, the facts you need to communicate matter. Discover how to identify what makes your clients care, how to wrap crucial information in engaging narratives, and how to give your content its own “deep fried” appeal so it gets the attention it deserves.

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