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“Should I make a podcast?”
Thinking about starting a podcast but not sure where to begin? We break down the main questions every aspiring podcaster should ask, from identifying your audience and setting realistic goals to evaluating the time, equipment, and content planning involved.
3 times you should use video in your marketing
Video is one of the most engaging formats in your content toolkit — but knowing when to use it matters
Video pro tip: how to seem trustworthy
Looking trustworthy on camera isn’t just about confidence — it’s about clarity, presence, and subtle cues that make your audience feel at ease.
4 DON’Ts when marketing to women
Marketing to women requires respect, relevance, and an understanding of what resonates. We highlight four don’ts when marketing to women, and offer practical advice on how to communicate in ways that feel authentic and inclusive.
Content & Cocktails: webinar replay
Rewatch Content 151's first ever webinar, talking marketing strategies for 2021. We go over how to make your website work for your business, reasons to streamline your social media, and why 2021 is the year you should finally test out paid marketing online. Oh, and there are cocktails. ;)
The golden rule of marketing: Audience First
The secret to making it impactful for your clients (and prospective clients) is by tailoring it to them. And no one knows your clients better than you.
The power of knowing your clients
Financial advisors know their clients. But ask advisors about their customer journey… and you tend to get crickets. So I put together a guide to the customer journey tailored to helping financial advisors understand and engage their clients.
Perfection vs. reality
If you’re advising people about money, you want them to think that you’re good at money. But getting real about your mistakes could help you attract new clients.